A new phase of wellness.

At PHAZE, our belief is simple yet powerful: women don't feel the same every day - and wellness should reflect that. That's why we create functional fragrances designed around the natural rhythm of you. Rooted in aromachology - the science of scent and mood - PHAZE offers four scents for four phases of your cycle - an intuitive way to support how you feel, every day.

Nature forward, science backed.

What is PHAZE?

PHAZE is a cycle-aware functional fragrance system created to support the emotional and hormonal shifts women experience across the four phases of their cycle.

This is fragrance with purpose - rooted in rhythm, science and lived experience. A modern tool for cycle-aware living. A new way of connecting with the body you live in.

Each formula is crafted with science-backed botanicals and aromachology principles to help women feel grounded, energised, calm or clear when the body naturally asks for it.

This is nature-forward, science-backed wellness designed for you.

Who is PHAZE for?

PHAZE is for women who want to live in harmony with their natural rhythms - embracing the ebb and flow of energy, emotions and strength. It's about creating rituals that move with you.

PHAZE is for women who seek:

Emotional clarity and calm that feels as natural as your cycle
A clean alternative to synthetic, endocrine-disrupting fragrances
Support for PMS, stress or overwhelm in low-energy days
Ways to amplify strength, charisma, and clarity when energy is high
Simple, grounding rituals that sync with your body's unique rhythm
Scents that align with your mood, not mask it
Intuitive tools for cycle-aware living that feel empowering
A deeper connection with your body and its natural cycles

And if you don't menstruate?
PHAZE still flows with you, helping you match your emotional season each day, so you feel aligned and empowered no matter where you are in life.

The Science

Across the menstrual cycle, women move through distinct hormonal and emotional phases. Scent has a direct pathway to the brain's limbic system, influencing emotions, memory, stress response and hormonal regulation. This is the science of aromachology - the study of how scent affects mood and behaviour.

PHAZE was created to work in harmony with these natural rhythms.

PHAZE combines:

Botanical actives selected for evidence-based mood and stress effects
Clean, hormone-safe formulations, free from endocrine disruptors and synthetic irritants
Functional scent design crafted through the science of aromachology and synchronised to each cycle phase

A modern, nature-forward approach to cycle-aware wellness.

The Four Phases

Your cycle has four phases. Your wellness can too.

REST (Week 1: Menstruation)
CALM & RESTORE
Feeling: Low energy, inward, sensitive
Botanical direction: A restorative, hormone-balancing mist infusion of Lavender, Bergamot and Patchouli to support changes in mood associated with menstruation.

RISE (Week 2: Follicular)

CLARITY & LIFT

Feeling: Renewed, optimistic, clear

Botanical direction: An invigorating blend of Eucalyptus, Rosemary and Mint Leaf. Light, bright and clarifying, Helps you feel uplifted and focused as your energy rises.

GLOW (Week 3: Ovulation)
CONFIDENCE & RADIENCE
Feeling: Social, magnetic, open
Botanical direction: Citrus, Ylang-Ylang and Neroli for an expressive, confident and expansive scent that amplifies your natural radiance.

GROUND (Week 4: Luteal)

BALANCE & STABILITY

Feeling: Intense, emotional, powerful

Botanical direction: Rose, Geranium and Clary Sage to ease hormone-related mood swings, reduce stress and restore emotional harmony,

Designed for daily enjoyment and multiple use occasions:

Wear as a personal scent

Mist on clothing or bedding

Use as a grounding ritual

Pair with cycle-tracking prompts

MISSION

PHAZE is a movement towards cycle-aware living. We exist to honour the intelligence of the female cycle.

We're here to make cycle-aware wellness intuitive, functional and in tune with your body.

FOUNDER STORY

For years, endometriosis shaped my life as I ignored its symptoms and the challenges of maintaining balance in mood and energy.

My body was speaking loudly and I was not listening.

Everything changed when I began understanding my cycle deeply: my energy, emotions, patterns.

I created PHAZE because women deserve tools that align with how we truly feel day to day.

This is personal.

This is purposeful.

This is PHAZE.

~ Orla

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